99 Inspiring Influencer Marketing quotes

99 Inspiring Influencer Marketing quotes

Smart Influencer Marketing is on the rise, specially these days, where consumers mainly research a brand on their own or hear about it from someone they trust. We’ve gathered 99 quotes and statements about influencer marketing in one place, and this will certainly inspire and guide you!

“People do not buy goods and services. They buy relations, stories and magic.” Seth Godin

“You need to work on a relationship between a brand and an influencer to create relevant content. As I like to say, a one-night stand never truly worked for anyone!” JP Shoiry

“Growing an online presence is important but let’s get real about influence. Presence doesn’t equal influence. Presence can be measured in social media following. Influence can’t.” Martha Giffen

“Even though you are the expert at what you are selling, people trust other people’s opinions more than they trust you as a salesperson. Get reviews and testimonials, and most importantly, find Influencers who can write blogs and create reviews for your products. Incentivize people to market and sell on your behalf. Influencer marketing is the best way to engage your audience.” Greg Jameson

“It’s about finding opportunities to build relationships with people who touch your potential customers in some way. These are the people who will help you achieve more, with less. If you earn their trust, you will be invited into those new audiences you crave.” Evy Wilkens

“Successful social media marketing is not built on impressions.  It’s built on relationships.” Kim Garst

“There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.” Malcolm Goldwell

“Influencers — they’re the best thing since sliced bread. But forget bread; they’re selling like hot cakes. They’re creating huge returns, and they’re only set to keep growing!” Emily Warna

“Numbers are hollow. It’s all about community and involvement” Andrew Steinthal

“It’s really hard to measure true Influence” Duane Forrester

“Influence creates affluence. Affluence does not create influence. Affluence makes you more of who you already are.” Richie Norton

“In today’s world, where the only thing we want more than privacy is to have none, to be known, celebrated, judged and followed, and where people want to be brands and brands want to be people, things are getting strange. Not least the sudden rush to use influencers.This is what I call ‘the influencer paradox.” Tom Goodwin

influencer Marketing Quotes

“Influence marketing is an art and science. The art is the crafting and creating of content that adds value to people’s lives, personally or for their business. The science is the tactics and tools of building tribes and followers on the big social networks” Jeff Bullas

“Developing relationships with internal and industry experts with active networks, to co-create content that helps drive measurable business goals.” Lee Odden

“The best marketing doesn’t feel like marketing.” Tom Fishburne

“Because they are personally invested in their crafts, micro-influencers are trusted sources of recommendations for followers.‘The Game’ isn’t just getting eyeballs; but getting eyeballs that care!” Sidney Pierucci

“Everyone is influential about something.” Lee Odden

“ Influencer marketing is the modern word of mouth & is eating the lunch of traditional digital media in many ways.” Kinser

“Provide good content and you’ll earn the right to promote your product.” Guy Kawasaki

“Behind every product lies a story and if we knew all these stories, we would buy products very differently.” Nicolas Duvernois

“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” Susan Cooper

“How much you can influence someone is completely dependent on how precise and complete the information is that you get from them.” Elaina Zuker

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is” Scott Cook

“We need to stop interrupting what people are interested in and be what people are interested in.” Craig Davis

The bottom line is that people are seeking answers and direction, not messages or sales pitches.” Brian Solis

“Influencer marketing at its core is about developing real relationships to ultimately champion your influencers to market with you” Amanda Maksymiw

“ Unfortunately, celebrity is a powerful thing. It can influence people, but if it can influence people in a good way, then that’s a great thing.” David Furnish

“For influencer marketing to sustain, authenticity and credibility is key.” Priyanka Dayal

“I’m not trying to influence anyone else; I’m not saying, ‘Do what I do.’ I think it’s a little pretentious to say, ‘I’m a role model’; I would never say that, and I don’t think of myself that way.” Kim Kardashian

“Everyone’s an influencer.” Tyler Anderson

“95% of people trust recommendations from others over branded content, even if they don’t know them personally.” Josh Hager

“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” Brian Solis

“‘Influence equals action’. 
 It’s knowing there’s individuals that come in all different shapes and sizes, everyone from your own customers to bloggers, twitter personalities, analysts and experts who are able to move the needle for you.” Deirdre Breakenridge

“To be an influencer, you have to love people before you can try to lead them.” John C. Maxwell

“Good content always has an objective, it’s created with intent. It therefore carries triggers to action.” Ann Handley

“The cornerstone to success for influencer marketing is relevance: relevance of the influencer around your topic, brand or issue set, and your own relevance to the influencer.” Pierre-Loic Assayag

“It’s important to think of every customer as an online celebrity with followers, friends, & above all influence” Dave Kerpen

“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”  John D. Rockefeller

“You can never go wrong by investing in communities and the human beings within them.” Pam Moore

influencer Marketing Quotes

“Your brand advocates are more valuable than any advertisement you could ever buy.” Dave Kerpen

“A brand that approaches an influencer thinking how much he costs for a post has lost already. You’re dealing with human beings, not numbers. Try to understand the other person and what they value to invest in your relationship for long term growth.” JP Shoiry

“The First thing to consider in any influencer marketing campaign is understanding why your organization exists, what it’s trying to achieve, and what it stands for. Absent this, and you’ve yet to influence yourselves appropriately let alone others.” Philip Sheldrake

“If you’re friends with a brand, you will see more of their content” Danny Sullivan

“If you can engage with the influencer’s passions, and work with them to craft a compelling logical appeal, then you can leverage the credibility of the influencer to actually sway hearts and minds.” Tom Webster

“Comment on my posts, rate my podcast, review my book. I’ll return the favor in a heartbeat.” Andrew Davis

“The core of social influencer marketing lies in building a solid relationship to ensure mutual value creation” Dr. Konstanze Alex-Brown

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” Mark Zuckerberg

“I really admire people in the public eye, who have influence or celebrity and they take a stand on something important, bring awareness and take compassionate action. When you have been blessed with abundance or are an influencer and you bring attention to a cause, or do something to help the world, that’s using your blessings for the greater good. Those are the people who inspire me.” Eileen Anglin

“Sometimes, if you want to change a man’s mind, you have to change the mind of the man next to him first.” Megan Whalen Turner

Influence is NOT Popularity!” Brian Solis

“Leadership is not about a title or a designation. It’s about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire teammates and customers.” Robin S. Sharma

“It’s better to be amazing at one or two social platforms than suck on five or six” Peg Fitzpatrick

“Today, there is nothing more valuable than an audience” Joel Robinson

“Don’t judge a post by its number of likes” Sorva Jain

“Stop “big name hunting”. They’re all ego-trapped out. Focus instead on next generation leaders and you’ll have them all to yourself.” Joe Chernov

“In many respects, influencers are key to making sense of the billions of pieces of content and words that are published throughout social media services. They are the ones we follow, trust and ultimately help decide what will succeed or fail.” Mark Evans

“No actual influence occurs until the influencees produce a measurable action. If real influence depends so much on the influencees, why are most vendors still so focused so much on the influencers?” Michael Wu

“Influencers are people with significant networks (followers, readers, etc.) Who can speak to a broad range of products and services with the ability to sway opinions in their favor.” Jess Estrada (veloce)

influencer Marketing Quotes

“One American in ten tells the other nine how to vote, where to eat, and what to buy. They are The Influentials.” Edward B. Keller, Jonathan Berry

“Want to make your visual content more engaging to your consumers? Focus on being useful.” Jessica Gioglio

“Have an influencer strategy. I would say 99% of businesses that say they want to partner with influencers actually have no strategy. Start with why you are engaging with influencers (what is it going to do for your business).”

“The goal, ultimately, is to avoid much of the skepticism directed at more traditional marketing methods and reach your target customer indirectly through influential people they trust”

“Influencer marketing is something to pay attention to. We’re used to influencers being people like the Kardashians, but we all have our Kardashians at our events. These people are called micro-influencers and they can have a large impact when used strategically.” Alex Plaxen

“Influencer marketing is the culmination of the promise that social media initially brought us.” Joe Sinkwitz

“It is important to work with a research house or employ a method of tracking your success so you can understand the true ROI of influencer marketing.” Richard Williams

“With the barrage of ads we’re exposed to each day, it’s not surprising that we trust people more than logos.” Jay Baer

“Not to be considered billboards, influencers are beacons of trust, authenticity and knowledge in an ocean of social noise. To work with them requires engagement and creativity from you. Once you find your influencers, you will need a plan to engage them.” Evy Wilkins

“No one knows their audience better than the influencers and the most successful campaigns are the ones with the brands that really give them a chance to mold the campaign.” Sara Koonar

“It’s called “influencer outreach” because the people you are reaching out to are understood to have influence over their audience (their reach).  However, because so many people get caught up in the numbers, reach has unknowingly and falsely been considered more valuable than actual influence, their ability to get others to listen to them and follow their recommendations.” Zoe Wilson

“Building an influencer marketing strategy is critical to drive consideration and demand. The sales funnel is no longer linear. It’s dynamic and consumers today are seeking 3rd party validation before purchase. A well planned influencer marketing program will not only provide 3rd party endorsements but it will also help deliver stronger brand relevance, better search engine rankings and an army of brand advocates to use at your disposal.” Michael Brito

“If you want to become more influential, then do more influential things. Get passionate about causes and you’ll automatically attract others with similar goals.” Jure Klepic

“The future is not about marketing to influencers – it’s about marketing with them. (This flaw in the term itself has surely resulted in the immediate deletion of countless pitches). Treating influencers as an extension of your company – rather than a distribution channel – will result in a more impactful experience for influencers and consumers alike.” Emily Garvey

“Why not invest some time, take a step back and identify a new range of people to target people who have passions, dreams, desires and a voice. Just because someone doesn’t have thousands of followers on Twitter, doesn’t mean that they have no voice. Often it’s these stories that spread faster and wider because they’re more genuine than a simple product drop to the usual suspects.” Kate Kearney

“Sometimes marketers confuse influencer marketing with manipulation, bribing or worse. Influence is something you deserve by being relevant for others. The support of an influencer needs to be deserved by marketers as well. Indeed, by being relevant.” J-P De Clerck

“In short, the more you can offer influencers the chance to be helpful and to have a platform for sharing their latest thoughts, the more yess-es you will hear, and the more high-quality content you will be able to create with them.” Niall Kennedy

“Do something that other people won’t only just believe in, but that they can convince others to believe in as well.” Henriette Weber

“Real influencers do not sway our decisions because of how high they score on a digital scale. They do because they make their stories relevant to us. Real influencers know that their success lies in the way they deliver their promises.” Cendrine Marrouat

“There are bigger pictures and scenarios at play at every single touchpoint of a customer’s journey through an influence-led path, and the results of who actually influences their decision may surprise you. Yet it’s these decisions that truly matter to a brand when it comes to influence marketing – because scores and amplification will only get you so far.” Danny Brown

“All of these algorithmic influencer marketing platforms are for lazy marketers. Good judgement will always beat an algorithm.” Dina Fierro

“Despite the growth of the online social networks, it remains critically important to define and understand influencers based on the influence they spread offline, in the real world. This is where the preponderance of word-of-mouth and of social influence still takes place.” Ed Keller

“No longer can you passively market products and services to an anonymous customer base. With the rise of influence marketing, your customer is marketing.” Reuven Cohen

“People trust people not ads. Brand content sucks. Influencer content is far more entertaining and engaging.” Tom Yawney

“Influence marketing may not flex the same immediacy as paid media, but with a little planning ahead, you can leverage influence in an integrated marketing campaign to increase awareness and engagement around your next product launch.” Nyerr Parham

“Don’t let yourself be deceived; your key influencers are already having conversations, whether or not you’ve begun a marketing initiative to interact with them.  However, engagement will fuel the fire behind their conversations, and allow you to generate more positive content about your products and your company.” Zachary Reiss-Davis

“Influencer marketing is a modern PR.” – Oliver Kern“Often painted as either a mysterious dark art or as a revolutionary new concept (or both together), in reality marketing to influencers has always been around.  In fact, the object of marketing is to reach those who influence purchasing decisions and to, well, influence them.” Andrew Munro

“Influencer Marketing Is The Best Way To Provide Genuine Value To Audiences.” Seth Godin

“Maybe don’t call it social media. Just be human and tell your story.” Gary Vaynerchuk

“If you want your content to stand out from the noise, you can do that in four ways – use drama, use humor, use celebrities or use influencers. [Influencer marketing] is not going away and it shouldn’t.” Jason Falls

“If you want an influencer to be a shiny cog in your content distribution machine, be one of the hardest-working cogs in theirs.” Doug Kessler

“When activating an influencer, ask yourself how you’re helping them accomplish their own goal. If you don’t know, find out; if your ask helps them, you’re gold; if it doesn’t, you should probably think hard before engaging them.” Pierre-Loic Assayag

“People are overwhelmed by information density and look to social proof for guidance on who to follow. But in the long term, lasting influence comes from trust, not your number of followers.” Mark Schaefer

“A cold request to “promote my stuff” is not the highlight of your influencer’s day. Engage influencers before you need them. Be helpful. Promote their stuff first. Mutual value increases receptivity.” Ardath Albee

“Influencers are people. People (or maybe personas) with a brand and an audience. What makes them attractive to advertisers is their ability to speak to a very defined group of fans. The way the ecosystem is maturing looks a lot like the internet in the early days.” Mike Schmidt

“The rise of the social media star has now been replaced with mid-tier and micro influencers. And brands, agencies, and clients are using mid-tier and micro-influencers to be their voice on social media. If you get it right, the rewards can be huge and I think in travel there’s an opportunity to have hundreds of mini ‘TripAdvisors’ introducing and promoting your product.” Fred Crehan

“Call it buying an audience before they buy your product, call it influencer marketing, call it what you like. At the end of the day as marketers we’re all just trying to create conversations that will ultimately increase our popularity in the online world – because we know that if we’re the most popular, consumers will come to us.” Kirsty Sharman

“Any influencer can get a ‘one-night stand’. Trusted social influencers leverage data and help the brand define success to get a call back the next day” Brian Fanzo

“Influencers are content creators with built-in distribution: a loyal following that spans across many channels, from their blog to various social platforms. Savvy influencers know to treat their following like their closest friends — and build trust with their audience. It is because of this relationship that influencer marketing, when executed correctly, works to affect purchasing behavior, particularly for the younger generations” Kamiu Lee

“The key is that the influencer has to get something more out of it than just free stuff. When done right it is a two way relationship that is ongoing. Both sides get something out of it and it feels like you are being respected and appreciated by the brand.” C.C. Chapman

“Influencer Marketing ROI blows online advertising out of the water. However, using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. The key to effective use of influencers is their ability to cause behavior” Jay Baer


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